Responsabilité sociétale et développement durable

French

Strategic Corporate Social Responsibility and Value Creation

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•  This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE).
•  Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation.
•  The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.
  • Content Type Journal Article
  • Category Research Article
  • DOI 10.1007/s11575-009-0016-5
  • Authors
    • Bryan W. Husted, York University Erivan K. Haub Chair in Business and Sustainability, Schulich School of Business Toronto Canada
    • David B. Allen, Instituto de Empresa Business School Strategy Department Madrid Spain

Last Updated on Monday, 21 February 2011 12:42

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