Responsabilité sociétale et développement durable

French

Corporate Social Responsibility in Emerging Markets

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This study examines how country-level, industry-level, and firm-level factors affect the extent of corporate communications about CSR in Brazil, Russia, India, and China (BRIC). In particular, using data from the 105 largest MNCs in BRIC, we investigate CSR motives, processes, and stakeholder issues discussed in corporate communications.
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At the country level, based on a newly developed governance environment framework that differentiates between rule-based and relation-based governance, our study reveals that a country’s governance environment is the most important driving force behinds CSR communications intensity.
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Our results show that firms communicating more CSR tend to be larger firms in the manufacturing industry in more rule-based societies. These firms also tend to have stronger corporate governance as measured by a high proportion of outside board directors and a separation of the roles of the chairman and the CEO.
  • Content Type Journal Article
  • DOI 10.1007/s11575-010-0049-9
  • Authors
    • Shaomin Li, Department of Management, College of Business & Public Administration, Old Dominion University, Norfolk, USA
    • Marc Fetscherin, Department of International Business, Rollins College, Winter Park, USA
    • Ilan Alon, George D. and Harriet W. Cornell Chair of International Business, Rollins College, Winter Park, USA
    • Christoph Lattemann, Business Administration and Information Management, School of Humanities & Social Sciences—SHSS, Jacobs University Bremen, Bremen, Germany
    • Kuang Yeh, Department of Business Management, College of Management, National Sun Yat-Sen University, Kaohsiung, Taiwan

Last Updated on Monday, 21 February 2011 12:39

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