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Tuesday, 27 July 2010 10:01
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Marchand
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Section:
Awareness -
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Papers
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This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE). |
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Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation. |
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The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation. |
- Content Type Journal Article
- Category Research Article
- DOI 10.1007/s11575-009-0016-5
- Authors
- Bryan W. Husted, York University Erivan K. Haub Chair in Business and Sustainability, Schulich School of Business Toronto Canada
- David B. Allen, Instituto de Empresa Business School Strategy Department Madrid Spain
Last Updated on Monday, 21 February 2011 12:42