Strategic Corporate Social Responsibility and Value Creation

User Rating: / 0
PoorBest 
There are no translations available.

  This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE).
  Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation.
  The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.
  • Content Type Journal Article
  • Category Research Article
  • DOI 10.1007/s11575-009-0016-5
  • Authors
    • Bryan W. Husted, York University Erivan K. Haub Chair in Business and Sustainability, Schulich School of Business Toronto Canada
    • David B. Allen, Instituto de Empresa Business School Strategy Department Madrid Spain

Last Updated on Monday, 21 February 2011 12:42