< Précédent | Suivant > |
---|
Abstract
This study explores the relevance of corporate social responsibility (CSR) as an element of the corporate identity of Spanish
financial institutions. Specifically, it aims to analyze the CSR actions developed by financial entities through the analysis
of all the available information disclosed in their websites. A content analysis applied to 82 banking institutions, followed
by different quantitative analyses, reveals the multidimensionality of CSR. Findings show that, while the number of entities
institutionalizing CSR values as core elements of their identities is still reduced, most organizations disclose CSR information
to construct communicated identities and legitimate behaviours. Besides, these dimensions are classified depending on the
stakeholder the action is aimed to, and that entities favour the generation of distinctive identities through the implementation
and communication of more visible CSR actions like those involving their customers or the community. In any case, results
indicate that organizations with certain characteristics are more likely to construct distinctive identities through CSR activities
and to establish ethical and social values within their corporate statements and cultures.
- Content Type Journal Article
- Pages 1-18
- DOI 10.1007/s10551-011-1027-2
- Authors
- Rafael Bravo, Facultad de Ciencias Económicas y Empresariales, The University of Zaragoza, Gran vÃa 2, 50005 Zaragoza, Spain
- Jorge Matute, Facultad de Ciencias de la Salud y del Deporte de Huesca, The University of Zaragoza, Plaza Universidad 3, 22002 Huesca, Spain
- José M. Pina, Facultad de Ciencias Económicas y Empresariales, The University of Zaragoza, Gran vÃa 2, 50005 Zaragoza, Spain
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544