Extension is positioned to provide school-based nutrition education programs as required by the 2004 Child Nutrition and WIC Reauthorization Act. To enhance program acceptance and sustainability, it is important to consider school administrators' and teachers' interests and preferences regarding nutrition education programming. The project described here assessed interest in nutrition education, scheduling, and implementation format preferences among 34 elementary school administrators and 45 elementary school teachers. Among administrators and teachers interested in Oklahoma Cooperative Extension Service's county educators providing nutrition education programs, the general trend was for in-school student education, consisting of four weekly programs, 30 minutes in length.
What Do Schools Want? Assessing Elementary School Administrator and Teacher Preferences Related to Nutrition Education Program Scheduling
- 11 July
- Hits: 5306
- Papers
Extension is positioned to provide school-based nutrition education programs as required by the 2004 Child Nutrition and WIC Reauthorization Act. To enhance program acceptance and sustainability, it is important to consider school administrators' and teachers' interests and preferences regarding nutrition education programming. The project described here assessed interest in nutrition education, scheduling, and implementation format preferences among 34 elementary school administrators and 45 elementary school teachers. Among administrators and teachers interested in Oklahoma Cooperative Extension Service's county educators providing nutrition education programs, the general trend was for in-school student education, consisting of four weekly programs, 30 minutes in length.
Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility
- 11 July
- Hits: 5773
- Papers
- Content Type Journal Article
- Pages 1-9
- DOI 10.1007/s10551-011-0904-z
- Authors
- Andrea J. S. Stanaland, Department of Marketing, College of Business & Economics, Radford University, Box 6917, Radford, VA 24142, USA
- May O. Lwin, Division of Public and Promotional Communication, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
- Patrick E. Murphy, Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556, USA
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
- 11 July
- Hits: 5578
- Papers
- Content Type Journal Article
- Pages 1-14
- DOI 10.1007/s10551-011-0901-2
- Authors
- Béatrice Parguel, IRG, Université Paris-Est, Créteil, France
- Florence Benoît-Moreau, DRM, Université Paris-Dauphine, Paris, France
- Fabrice Larceneux, CNRS & DRM, Université Paris-Dauphine, Paris, France
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
- 11 July
- Hits: 4881
- Papers
- Content Type Journal Article
- Pages 1-14
- DOI 10.1007/s10551-011-0902-1
- Authors
- John M. T. Balmer, Brunel Business School, Brunel University, Kingston Lane, London, UB8 3PH UK
- Shaun M. Powell, School of Management and Marketing, Faculty of Commerce, University of Wollongong, Wollongong, NSW 2522, Australia
- Stephen A. Greyser, Cumnock Hall, Harvard Business School, Boston, MA 02163, USA
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544
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