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Abstract
As part of a new focus on sustainability, this study examines the effects of technological attributes, market potential, and
environmental factors on the commercialization of technologies. A survey was conducted on two of Taiwan’s promising sustainable
high-tech industries—solar photovoltaic (PV) and light emitting diodes (LEDs). We found that if the technologies possess the
specific attributes of innovativeness, genericness, simplicity, and compatibility, as required by the potential adopters,
the level of market potential will be more favorable and technology commercialization (TC) probability will be higher. In
addition, the results of regression analysis indicate that environmental requirements play moderating roles in affecting the
relationships between market potential and TC probability. The empirical findings highlight the role of market potential as
a mediator between technological attributes and the likelihood of commercialization. Furthermore, environmental factors moderate
the influence of market potential on TC. The results of this study can provide firms’ operations with insights into resource
allocation, sustainable development, and competitive advantages in an intensely competitive environment.
- Content Type Journal Article
- Pages 1-11
- DOI 10.1007/s10551-011-0926-6
- Authors
- Chih-Jou Chen, Department of Information Management, National Penghu University of Science and Technology, No. 300, Liuhe Rd., Magong City, Penghu County 880, Taiwan
- Chia-Chin Chang, Department of Business Administration, National Central University, No. 300, Jung-Da Road, Jung-Li City, Tao-Yuan 320, Taiwan
- Shiu-Wan Hung, Department of Business Administration, National Central University, No. 300, Jung-Da Road, Jung-Li City, Tao-Yuan 320, Taiwan
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544