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Abstract
This study viewed students majoring in public relations as prospective public relations practitioners and explored their perceptions
about corporate social responsibility (CSR) as their job attraction condition. The results showed that the students perceived
CSR to be an important ethical fit condition of a company. One of the significant findings is that CSR can be an effective
reputation management strategy for prospective employees, particularly when a company’s business is suffering. In examining
the effect of CSR efforts on attitudinal and behavioral outcomes, person–organization (P–O) fit appeared to serve as a mediator
between CSR performances and organizational attractiveness.
- Content Type Journal Article
- Pages 1-15
- DOI 10.1007/s10551-011-0886-x
- Authors
- Soo-Yeon Kim, School of Communication, Cleveland State University, 2121 Euclid Ave. MU 239, Cleveland, OH 44115, U.S.A.
- Hyojung Park, Missouri School of Journalism, University of Missouri, Columbia, MO 65211, U.S.A.
- Journal Journal of Business Ethics
- Online ISSN 1573-0697
- Print ISSN 0167-4544